Anti-social DAMs are Killing Your Digital Asset ROI

Over the weekend I wrote a piece for IT Enquirer about how DAM systems need to do a better job of enabling users to share content via social media. Here’s a teaser:

Most digital asset management (DAM) vendors just don’t seem to understand that, for many DAM users, social media is a more important content distribution goal these days than print, or even downloads. Though virtually every DAM boasts some sort of “file sharing” option, few offer anything as simple and usable as even the social sharing icons we see on websites.

How did DAM vendors miss this? When we want to share DAM-managed files today, our options are limited and largely misguided.

You can read the rest at:

http://enterprise.it-enquirer.com/2012/07/09/anti-social-dams-are-killing-your-digital-asset-roi/

Please share it if you like it!

Thank you!

– David

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