Crack for Corporations

Corporate Crack - Addiction to Technical PossibilitiesOriginally entitled, “Crack for Corporations,” CMSWire has published an article I wrote about our addiction to the possibilities that buzzwords promise. Are you hooked?

Here’s an excerpt:

“Marketing people (like this author) tweet, plus, like and otherwise promote whatever’s new until everyone’s talking about it — even if nobody knows why. Before you know it, you’re Googling “enterprise content sharing” because you figure that without enterprise content sharing (whatever the hell it is), conducting business will become virtually impossible.”

Read more in what’s now called, “Forget the Buzzwords, Focus on the Work.” I hope you enjoy it!

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