DAM Survival Guide Table of Contents

DAM Survival Guide helps those new to Digital Asset Management understand how to plan a DAM initiative from scratch, evaluate and choose DAM software, and manage the result.

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  • How This Book Can Help You
    • What’s the DAM Fuss?
    • Asking for More Help
  • Let’s Talk Terminology
    • Digital Asset Management
    • Content vs. Files
    • What’s a Digital Asset?
    • Metadata Explained
    • Taxonomies and Controlled Vocabularies
    • VAM, BAM, Thank You MAM
  • The Anatomy of DAM
    • Database
    • Permissions Engine
    • Metadata Engine
    • Search Engine
    • Asset Processing Engine
    • File Management Engine
  • Why You Might Not Even Need DAM
  • DAM Initiative Planning
    • Gather Your Team
    • Buy-in
    • Find Some Experts
    • Research and Interviews
    • Determine the Scope of Your DAM
    • Integration with Other Systems
    • Defining Your Needs and Expectations
    • Define Policies (and honor them)
    • Hardware Matters Too
    • Plan Your Deployment
    • DAM Return on Investment (ROI)
  • Staffing Considerations
    • Initiative Owner
    • Systems Manager
    • Librarian or Archivist (Information Professionals)
    • Technical Developer
    • Database Manager
    • Metadata Editor
    • Doubling Up on Duties
    • What Happens When Duties Aren’t Covered
  • The File Formats You Use
    • Images (Photographs)
    • Illustrations and Drawings
    • Word Processing Documents
    • Presentations
    • Layouts
    • PDF (Portable Document Format)
    • Video
    • Audio
    • 3D/CAD Models, Scenes and Animations
    • Archives
    • Web formats
    • Font formats
    • Integrations with Applications
  • Asset Processing
  • Asset Publishing and Distribution
    • Social Media Meets DAM
    • DAM and CMS
    • Website Integration
    • Physical Media (DVD, CD, tape)
  • Software Considerations
    • Cloud or Computer Room
    • License Models
    • Features that Help You Avoid Problems
    • File Integrity Verification
    • Mobile Access
    • Multi-language Support
    • Automation Options
    • Cost of Ownership
    • Plan Your Escape Now
    • Integration and Expansion Options
    • Standards Support
  • Vendor Considerations
    • The Value of Vendor Stability
    • Culture of Innovation
    • Customer Satisfaction
    • Partners (Local Resources)
    • Disclosure and Honesty
    • DAM Analysts and Consultants
  • Purchase Process
  • User Psychology Management
    • Motivating Messages
    • Proactive Training and Support
    • Surveys and Follow-ups
  • Educational Resources
    • How-to and Best Practices
    • Discovering What’s Going On
  • DAM Preflight Checklist
  • Sincere Thanks
  • About the Author

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